Orange can feel like youthful zest, so it’s a popular color for brands that appeal to children. Orange feels safer, which could be why it’s such a popular color for safety equipment. But it lacks that dangerous bite red has. The next warm color on our list, orange, has a few similar associations to red: energy, boldness and brightness. Product label design by Mila Katagarova Orange is for creativity, youth and enthusiasm That’s what makes it such a great choice for buttons and highlighted text-the elements you don’t want viewers to overlook: Use red in a design that demands a bold, impactful color the viewer can’t ignore. Red can depict a ripe, nutrient-packed cherry or apple or a fire in all its destructive (and restorative) power. In Latin America, it’s paired with white to symbolize Christianity. In many Asian cultures, it’s associated with luck. Red is more than the color of primal passion, though. Think of alarms, stop signs, rising temperatures and rising tensions. It’s easy to see why-blood is red and when our hearts are pounding and our emotions are soaring sky high, that red hue is often visible through our skin. Red is a warm color associated with passion, love, anger and heightened emotions. Knowing what colors mean and how to use them will take your design to the next level.
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